Strongbow (cider)

Strongbow (cider)

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The Strongbow logo as of 2012

Strongbow is a brand of cider produced by H. P. Bulmer in the United Kingdom since 1962. It is one of the world's leading cider brands and is particularly popular in the UK, where it holds a significant share of the cider market. Strongbow is known for its crisp, refreshing taste and is often associated with the image of a bowman, reflecting its name.

History

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The Strongbow logo used in the UK

Strongbow was first introduced by H. P. Bulmer in 1962. The brand was named after the medieval knight Richard de Clare, known as "Strongbow" for his skill with the longbow. The cider quickly gained popularity due to its distinctive taste and effective marketing campaigns. Over the years, Strongbow has expanded its product range and is now available in various flavors and formats.

Production

Strongbow is produced using a blend of bittersweet cider apples, which are grown in the UK. The production process involves fermenting the apple juice, which is then filtered and pasteurized to ensure consistency and quality. The cider is known for its balance of sweetness and acidity, providing a refreshing taste that appeals to a wide audience.

Varieties

Strongbow offers several varieties to cater to different tastes:

• Original: The classic Strongbow cider, known for its crisp and dry taste.
• Dark Fruit: A popular variant that combines the original cider with blackcurrant and blackberry flavors.
• Cloudy Apple: A more traditional cider with a cloudy appearance and a rich apple flavor.
• Rosé: A light and fruity cider with a pink hue, made with blush-red apples.

Marketing and Branding

A pint of Strongbow cider

Strongbow's marketing has played a significant role in its success. The brand has used various slogans over the years, such as "Bowtime" and "Earn It," to emphasize the rewarding nature of enjoying a Strongbow after a hard day's work. The imagery of the bowman has been a consistent element in its advertising, reinforcing the brand's heritage and strength.

Global Presence

Strongbow is not only popular in the UK but also has a significant presence in international markets. It is available in countries such as the United States, Australia, and several European nations. The brand has adapted its product offerings to suit local tastes, introducing new flavors and packaging formats.

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Strongbow cider available in the US

In the United States, Strongbow has positioned itself as a premium cider brand, appealing to consumers looking for a sophisticated alternative to beer and wine. The brand's marketing in the US often highlights its British heritage and the quality of its ingredients.

Related pages

• Cider
• H. P. Bulmer
• Alcoholic beverage
• Apple