H. P. Bulmer
British cider-making company
H. P. Bulmer is a British cider-making company founded in 1887 in Hereford, England. It is one of the largest cider producers in the world and is known for its popular brands such as Strongbow and Bulmers Original Cider.
History
The company was established by Henry Percival Bulmer, who began making cider from apples grown in the orchard at his family home. His brother, Fred Bulmer, joined the business soon after, and together they expanded the company. The Bulmer brothers were innovative in their approach, using scientific methods to improve the quality and consistency of their cider.
Early Years
In the early years, H. P. Bulmer focused on producing high-quality cider for the local market. The company quickly gained a reputation for excellence, and demand for their cider grew. By the turn of the 20th century, Bulmers had become a well-known name in the cider industry.
Expansion and Innovation
During the 20th century, Bulmers continued to expand its operations. The company invested in new technologies and production methods, allowing it to increase output and maintain quality. In the 1930s, Bulmers introduced pasteurization to their production process, which helped to preserve the cider and extend its shelf life.
Modern Era
In the latter half of the 20th century, Bulmers became a major player in the global cider market. The company was listed on the London Stock Exchange and continued to innovate with new products and marketing strategies. In 2003, Bulmers was acquired by Scottish & Newcastle, which was later taken over by Heineken in 2008.
Products
Bulmers produces a wide range of ciders, including the well-known Strongbow brand. The company's flagship product, Bulmers Original Cider, is a traditional apple cider that remains popular in the UK and abroad. Bulmers also offers a variety of flavored ciders, catering to changing consumer tastes.
Production Process
The production of Bulmers cider involves several key steps, including apple selection, pressing, fermentation, and maturation. The company sources apples from local orchards and uses a blend of different varieties to achieve the desired flavor profile. The cider is fermented in large vats and then matured to develop its characteristic taste.
Cultural Impact
Bulmers has played a significant role in popularizing cider as a beverage in the UK and internationally. The company's marketing campaigns have often emphasized the natural and refreshing qualities of cider, appealing to a wide audience.
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Contributors: Prab R. Tumpati, MD