Rimmel

Rimmel_logo

Rimmel is a British cosmetics brand, now owned by Coty, Inc.. The company was founded by Eugène Rimmel in 1834 in London, England. Rimmel is known for its wide range of makeup products, including mascara, foundation, lipstick, and nail polish.

History

Eugène Rimmel, a French-born perfumer, established the House of Rimmel in 1834. He was a pioneer in the field of cosmetics and is credited with inventing the first non-toxic mascara. The brand quickly gained popularity and became synonymous with eye makeup. By the time of Rimmel's death in 1887, the brand had expanded its product line to include a variety of cosmetics and personal care items.

Products

Rimmel offers a diverse range of products, including:

• Face: Foundations, concealers, blushes, and powders.
• Eyes: Mascaras, eyeliners, eyeshadows, and eyebrow products.
• Lips: Lipsticks, lip glosses, and lip liners.
• Nails: Nail polishes and nail care products.

Marketing and Sponsorship

Rimmel is known for its catchy slogan, "Get the London Look," which emphasizes its British heritage. The brand has collaborated with various celebrities and models, including Kate Moss, Georgia May Jagger, and Cara Delevingne, to promote its products.

Global Presence

Rimmel products are available in over 40 countries worldwide. The brand continues to innovate and expand its product line to meet the evolving needs of its customers.

See Also

• Cosmetics
• Mascara
• Foundation (cosmetics)
• Lipstick
• Nail polish
• Coty, Inc.