Pharmaceutical marketing
Pharmaceutical marketing
Pharmaceutical marketing (pronunciation: /ˌfɑːrməˈsjuːtɪkəl ˈmɑːrkɪtɪŋ/), also known as medico-marketing or pharma marketing, is the business of advertising or otherwise promoting the sale of pharmaceutical drugs.
Etymology
The term "pharmaceutical" comes from the Greek word "pharmakeia" (φαρμακεία), meaning "use of drugs, medicines, potions, or spells; poisoning, witchcraft", combined with the English word "marketing", which originates from the Latin "mercatus", meaning "trade or market".
Definition
Pharmaceutical marketing involves the marketing of prescription drugs and over-the-counter (OTC) drugs. This practice is directed towards physicians, pharmacists, and consumers. It includes a wide range of activities such as production, promotion, sales, and distribution of drugs.
Related Terms
- Direct-to-Consumer Advertising (DTCA): This is a practice in which pharmaceutical companies advertise directly to patients in the mass media.
- Detailing: This is a one-to-one communication between a pharmaceutical sales representative and a physician with the goal of influencing the physician's drug prescription habits.
- Pharmaceutical Sales Representative: This is a trade representative who specializes in the pharmaceutical industry and is responsible for promoting and selling pharmaceutical products to healthcare professionals.
- Pharmaceutical Industry: This is the commercial industry that discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications.
- Drug Discovery: This is the process by which new candidate medications are discovered.
- Drug Development: This is the process of bringing a new pharmaceutical drug to the market once a lead compound has been identified through the process of drug discovery.
External links
- Medical encyclopedia article on Pharmaceutical marketing
- Wikipedia's article - Pharmaceutical marketing
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