OrderUp

An overview of the OrderUp food delivery service

Overview

OrderUp logo

OrderUp was an online food ordering and delivery service that connected customers with local restaurants. It was founded in 2009 and became known for its focus on smaller markets that were often underserved by larger food delivery companies. The service allowed users to browse menus, place orders, and have food delivered to their doorsteps.

History

OrderUp was established in Baltimore, Maryland, and initially focused on providing services to college towns and smaller cities. The company aimed to fill a niche by offering delivery options in areas that were not typically targeted by larger competitors like Grubhub or Uber Eats.

In 2015, OrderUp was acquired by Groupon, a global e-commerce marketplace, which sought to expand its offerings in the food delivery sector. Under Groupon's ownership, OrderUp continued to operate in various markets across the United States.

Services

OrderUp provided a platform for users to order food from a variety of local restaurants. The service was accessible via a website and a mobile app, which featured user-friendly interfaces for browsing restaurant menus, placing orders, and tracking deliveries.

Features

• Restaurant Partnerships: OrderUp partnered with a wide range of local eateries, offering diverse cuisine options to its users.
• Delivery Tracking: Customers could track their orders in real-time, from preparation to delivery.
• Promotions and Discounts: The platform frequently offered deals and discounts, especially in collaboration with Groupon.

Acquisition and Closure

In 2017, Groupon decided to sell OrderUp's assets to focus on its core business. The service was gradually phased out, with operations ceasing in most markets by the end of that year. The closure marked the end of OrderUp's presence in the food delivery industry.

Legacy

OrderUp is remembered for its strategic focus on smaller markets and its role in expanding food delivery options in areas that were previously underserved. Its acquisition by Groupon highlighted the growing interest in the food delivery sector during the mid-2010s.

Related pages

• Online food ordering
• Food delivery
• Groupon
• Grubhub
• Uber Eats