Metrecal

Metrecal is a brand of diet foods that was produced by the Mead Johnson Company in the United States from 1959 to the early 1970s. The product line included canned diet shakes, powdered drink mixes, and diet cookies.

History

Mead Johnson introduced Metrecal in 1959 as a diet drink that could be used as a meal replacement. The product was initially sold in cans, but later versions included powdered drink mixes and diet cookies. Metrecal was one of the first diet products to be marketed to the general public, and it quickly became popular. However, by the early 1970s, sales had declined due to competition from other diet products and concerns about the safety and effectiveness of diet foods.

Composition

Metrecal was a high-protein, low-calorie diet food. The original canned drink contained 225 calories and was intended to replace a meal. The product was made from skim milk powder, soybean flour, corn oil, yeast, and vitamins and minerals. The powdered drink mixes and diet cookies were similar in composition.

Reception and Impact

Metrecal was initially well-received by the public and was widely used for weight loss. However, the product was later criticized for its taste and for causing health problems in some users. Despite these criticisms, Metrecal had a significant impact on the diet food industry and paved the way for later diet products.

See Also

• Diet food
• Meal replacement
• Weight loss

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