La Choy
American brand of canned and prepackaged Chinese food products
La Choy
| Product type | Food |
|---|---|
| Owner | Conagra Brands |
| Produced by | |
| Country | United States |
| Introduced | 1922 |
| Discontinued | |
| Related brands | |
| Markets | North America |
| Previous owners | Beatrice Foods |
| Registered as a trademark in |
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La Choy is an American brand of canned and prepackaged Chinese food products. The brand was founded in 1922 by Dr. Ilhan New and Wally Smith in Detroit, Michigan. La Choy offers a wide range of products, including soy sauce, chow mein, and various canned vegetables.
History
La Choy was established in 1922 by Dr. Ilhan New, a Korean immigrant, and Wally Smith, a University of Michigan student. The company initially focused on producing bean sprouts and soy sauce. Over time, La Choy expanded its product line to include a variety of Asian food items.
In 1943, La Choy was acquired by Beatrice Foods, a major food processing company. Under Beatrice Foods, La Choy continued to grow and became a well-known brand in the United States. In 1990, Beatrice Foods was acquired by Conagra Brands, which currently owns La Choy.
Products
La Choy offers a diverse range of products, including:
These products are designed to provide consumers with convenient options for preparing Chinese cuisine at home.
Marketing
La Choy has utilized various marketing strategies over the years to promote its products. The brand is known for its slogan, "La Choy makes Chinese food swing American," which was popularized in the 1960s. The company has also used television commercials and print advertisements to reach a wider audience.
Ownership
La Choy is currently owned by Conagra Brands, a major American packaged foods company. Conagra Brands owns a variety of other well-known food brands, including Hunt's, Healthy Choice, and Marie Callender's.
See also
References
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