Lärabar

Lärabar

Lärabar logo

Lärabar is a brand of energy bars produced by General Mills, known for its simple ingredients and focus on natural foods. The brand was founded in 2000 by Lara Merriken, who was inspired to create a healthy snack option that was both nutritious and delicious. Lärabar products are marketed as gluten-free, non-GMO, and made with minimal processing.

History

Lärabar was conceived by Lara Merriken during a hike in the Rocky Mountains. She envisioned a snack that combined wholesome ingredients without artificial additives. In 2000, Merriken began experimenting with recipes in her kitchen, using a food processor to blend nuts, fruits, and spices. The first Lärabar flavors were Cashew Cookie, Cherry Pie, and Apple Pie.

In 2008, Lärabar was acquired by General Mills, a major player in the food industry, which helped expand the brand's reach and distribution. Despite the acquisition, Lärabar has maintained its commitment to using simple, whole-food ingredients.

Product Range

Three Lärabar energy bars

Lärabar offers a variety of flavors, each made with a short list of ingredients. The bars are primarily composed of dates, which act as a natural sweetener and binder. Other common ingredients include almonds, cashews, and cocoa.

The brand has expanded its product line to include several variations, such as:

• Lärabar Original: The classic line of bars with flavors like Peanut Butter Chocolate Chip and Blueberry Muffin.
• Lärabar Protein: Bars that include added plant-based protein for those seeking a higher protein content.
• Lärabar Fruits + Greens: A line that incorporates vegetables like spinach and kale into the bars.

Nutritional Information

Lärabar products are known for their simplicity and transparency in ingredients. Each bar typically contains between 190 to 230 calories, with a balance of carbohydrates, fats, and protein. The bars are free from gluten, dairy, and soy, making them suitable for a variety of dietary needs.

Manufacturing and Sustainability

Lärabar emphasizes sustainability in its manufacturing processes. The brand sources ingredients from suppliers who adhere to ethical and sustainable practices. Packaging is designed to minimize environmental impact, and the company is continually exploring ways to reduce its carbon footprint.

Marketing and Community

Lärabar

Lärabar has built a strong community around its brand, engaging with consumers through social media and events. The brand often collaborates with health and wellness influencers to promote its products. Lärabar also supports various community initiatives and charities focused on health and nutrition.

Related Pages

• Energy bar
• General Mills
• Gluten-free diet
• Natural foods