Kokanee beer

Canadian beer brand

File:Kokanee logo.svg

The Kokanee beer logo

Kokanee is a popular brand of lager beer brewed in British Columbia, Canada. It is produced by the Columbia Brewery, which is a part of the Labatt Brewing Company, itself a subsidiary of the global beverage and brewing company Anheuser-Busch InBev.

History

The Columbia Brewery was established in 1959 in Creston, British Columbia. Originally, the brewery produced a variety of beers, but it was in 1959 that Kokanee beer was first introduced. The name "Kokanee" is derived from the Kokanee salmon, a species native to the region, reflecting the brewery's connection to the local environment.

In the 1970s, Kokanee began to gain popularity across Western Canada, and by the 1980s, it had become one of the leading beer brands in the region. The brand's marketing has often emphasized its mountain origins and the pristine nature of its brewing process, which uses pure mountain water.

Production

Kokanee is brewed using a blend of malt, hops, and yeast, with a focus on creating a crisp and refreshing taste. The beer is known for its light body and smooth finish, making it a popular choice for casual drinking occasions.

The brewing process at the Columbia Brewery involves traditional methods combined with modern technology to ensure consistency and quality. The brewery sources its ingredients from local suppliers whenever possible, supporting the regional economy and maintaining a connection to the community.

Marketing and Branding

Kokanee's marketing campaigns have often featured the "Kokanee Ranger," a fictional character who protects the beer from "beer poachers." These humorous advertisements have contributed to the brand's identity and popularity.

The brand's logo and packaging often feature imagery of the Rocky Mountains, reinforcing the beer's connection to its natural surroundings. The use of blue and white colors in the branding evokes the purity and freshness associated with mountain environments.

A bottle of Kokanee beer

Varieties

Kokanee offers several varieties to cater to different consumer preferences:

• Kokanee Lager: The original and most popular variety, known for its light and refreshing taste.
• Kokanee Gold: A premium version with a slightly higher alcohol content and a richer flavor profile.
• Kokanee Light: A lower-calorie option for those seeking a lighter beer.

Cultural Impact

Kokanee has become a cultural icon in Western Canada, often associated with outdoor activities such as skiing, hiking, and fishing. Its branding and marketing have played a significant role in establishing this connection, making it a staple at social gatherings and events in the region.

Related pages

• Labatt Brewing Company
• Anheuser-Busch InBev
• Lager
• British Columbia