Hite Brewery

Bottle of Hite poured into a glass

Hite Brewery is a major South Korean brewery company headquartered in Seoul. It was founded in 1933 and has since become one of the leading beer producers in South Korea. The company is best known for its flagship product, Hite Beer, which is a popular lager in the country.

History

Hite Brewery was established in 1933 under the name Chosun Breweries. The company underwent several name changes and rebranding efforts over the years. In 1998, Hite Brewery acquired Jinro, a leading soju manufacturer, and the company was renamed HiteJinro Co., Ltd. This acquisition allowed Hite Brewery to diversify its product offerings and expand its market presence.

Products

Hite Brewery produces a variety of alcoholic beverages, including:

• Hite Beer: A pale lager that is the company's flagship product.
• Hite Prime Max: A premium lager with a higher alcohol content.
• Hite D: A dry beer with a crisp taste.
• Hite Stout: A dark beer with a rich, roasted flavor.
• Jinro Soju: A popular distilled spirit made from rice, barley, or sweet potatoes.

Market Presence

Hite Brewery holds a significant share of the South Korean beer market. The company has also expanded its presence internationally, exporting its products to various countries around the world. Hite Beer is particularly popular in East Asia and among the Korean diaspora.

Sustainability Initiatives

Hite Brewery has implemented several sustainability initiatives to reduce its environmental impact. These include efforts to reduce water and energy consumption, as well as initiatives to promote recycling and waste reduction.

See Also

• Beer in South Korea
• Jinro
• Soju
• Lager
• Seoul

External Links

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