Harry and Louise
Harry and Louise
Harry and Louise (/ˈhær.i ænd luːˈiːz/) is a series of television advertisements that aired in the United States in the mid-1990s. The ads were part of a political campaign against the Health Security Act, a healthcare reform proposal by the Clinton administration. The characters, Harry and Louise, were portrayed as a middle-class American couple discussing their concerns about the proposed changes.
Etymology
The term "Harry and Louise" is derived from the names of the two main characters in the advertisements. The ads were produced by the Health Insurance Association of America (HIAA), and the characters were created to personify the concerns of average Americans about the proposed healthcare reform.
Related Terms
- Health Security Act: The healthcare reform proposal that Harry and Louise were discussing in the advertisements. The Act was intended to provide universal healthcare for all Americans, but it was heavily criticized and ultimately failed to pass in Congress.
- Health Insurance Association of America (HIAA): The organization that produced the Harry and Louise advertisements. The HIAA was a trade association representing health insurance companies, and it was one of the main opponents of the Health Security Act.
- Television advertisement: A form of advertising that uses the medium of television to promote a product, service, or message. The Harry and Louise ads are a notable example of political advertising on television.
- Political campaign: An organized effort to influence the decision-making process within a specific group, such as a nation or a political party. The Harry and Louise ads were part of a larger political campaign against the Health Security Act.
External links
- Medical encyclopedia article on Harry and Louise
- Wikipedia's article - Harry and Louise
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