HSN

Home Shopping Network (HSN) is an American multichannel television network and online retailer that offers a wide variety of products through television broadcasts and its website. Founded in 1977 by Lowell 'Bud' Paxson and Roy Speer, HSN was one of the first networks to focus on the home shopping format, allowing consumers to purchase items from the comfort of their homes. The company is headquartered in St. Petersburg, Florida.

HSN operates by showcasing products on its television network, where hosts and guest celebrities present items ranging from jewelry, fashion, beauty products, electronics, to home goods. Viewers can purchase these products by calling a toll-free number or through the network's website. HSN also features product demonstrations, customer reviews, and special offers to engage viewers and encourage purchases.

Over the years, HSN has expanded its operations to include HSN2, a second television network, and Cornerstone Brands, a collection of catalog and online companies. The network has also embraced digital platforms, including mobile apps and social media, to reach a broader audience and adapt to changing consumer shopping habits.

HSN has played a significant role in the development of televised home shopping and e-commerce, influencing similar ventures worldwide. The network has faced competition from other shopping channels, such as QVC, and online retailers, but it has remained a key player in the home shopping industry through innovation and adaptation to new technologies.

In 2017, HSN was acquired by Liberty Interactive, the parent company of QVC, in a deal that aimed to create a stronger competitor in the video commerce industry. The merger sought to leverage the complementary strengths of both companies, combining HSN's broad reach and expertise in televised retail with QVC's global presence and digital capabilities.

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