Golden Crisp

Golden Crisp

Golden Crisp logo

Golden Crisp is a sweetened, puffed wheat breakfast cereal produced by Post Consumer Brands. Known for its distinctive honey-flavored taste, Golden Crisp has been a staple in American breakfast culture since its introduction in the mid-20th century. The cereal is notable for its mascot, Sugar Bear, who has been a central figure in its advertising campaigns.

History

Golden Crisp was originally introduced in 1948 under the name "Sugar Crisp" by the Post Cereals division of General Foods Corporation. It was one of the first cereals to be coated with sugar, which was a novel concept at the time. The cereal was marketed as a versatile product that could be eaten as a cereal, a snack, or a dessert topping.

In the 1970s, as consumer awareness of sugar content in foods increased, the cereal was rebranded as "Super Sugar Crisp" and later "Super Golden Crisp" to emphasize its golden color and sweet taste while downplaying the sugar content. Eventually, the name was simplified to "Golden Crisp."

Marketing and Mascot

Post Sugar Crisp advertisement from 1955

The mascot for Golden Crisp, Sugar Bear, was introduced in the 1950s. Sugar Bear is depicted as a laid-back, cool bear with a deep voice, often seen wearing a turtleneck sweater. He became famous for his catchphrase, "Can't get enough of that Sugar Crisp," which was later adapted to "Can't get enough of that Golden Crisp" following the cereal's rebranding.

Sugar Bear's character was designed to appeal to children and adults alike, and he often appeared in animated commercials where he would outsmart various adversaries to obtain his beloved cereal. The character's popularity helped cement Golden Crisp's place in the competitive breakfast cereal market.

Ingredients and Nutrition

Golden Crisp is made primarily from puffed wheat, which is then coated with a sweet glaze. The cereal's ingredients typically include wheat, sugar, corn syrup, honey, and caramel color. Despite its sweet taste, Golden Crisp is often marketed as a source of whole grains.

The nutritional profile of Golden Crisp has been a topic of discussion due to its high sugar content. A typical serving contains a significant amount of sugar, which has led to criticism from health advocates. However, the cereal remains popular for its unique flavor and nostalgic appeal.

Cultural Impact

Golden Crisp has been a part of American pop culture for decades. Its catchy jingles and memorable mascot have made it a recognizable brand. The cereal has been featured in various forms of media, including television shows and movies, often as a symbol of childhood nostalgia.

Related Pages

• Post Consumer Brands
• Breakfast cereal
• Sugar Bear
• Puffed grain

Golden Crisp in a bowl with a spoon

See Also

• Honey Smacks
• Froot Loops
• Cocoa Puffs