Gillette

Gillette

King Camp Gillette

William E Nickerson

John Joyce

Vintage Advert for the Milady Decollete Gillette Razor - 1916 (5248628800)

Vintage Gillette Khaki U.S. Army Safety Razor Set, Model 102 Razor, Serial No. G504335, Made In USA For Use By Soldiers In World War I, Marked Property U.S. Army, Circa 1918

Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multinational corporation Procter & Gamble (P&G). The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.

History

The company was founded by King Camp Gillette in 1901 as the American Safety Razor Company. The first product was a safety razor with disposable blades, which was a revolutionary innovation at the time. The company was renamed the Gillette Safety Razor Company in 1902 and later became simply the Gillette Company.

In 2005, Gillette was acquired by Procter & Gamble for $57 billion. This acquisition made P&G the world's largest consumer goods company.

Products

Gillette's product line includes a variety of razors and personal care products. Some of the most notable products include:

• Gillette Mach3
• Gillette Fusion
• Gillette Venus (for women)
• Gillette Sensor

Marketing

Gillette is known for its extensive marketing campaigns, often featuring high-profile athletes and celebrities. The brand's slogan, "The Best a Man Can Get," has been widely recognized since its introduction in 1989.

Innovations

Gillette has been at the forefront of razor technology, introducing several innovations over the years:

• The first safety razor with disposable blades
• The first twin-blade razor (Trac II)
• The first razor with a pivoting head (Atra)
• The first razor with a lubricating strip (Sensor)

Corporate Structure

Gillette operates as a subsidiary of Procter & Gamble, which is headquartered in Cincinnati, Ohio. The brand continues to be a significant part of P&G's portfolio, contributing to its status as a leading global consumer goods company.

Related Pages

• Procter & Gamble
• King C. Gillette
• Safety razor
• Shaving cream
• Personal care

Categories

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