Equate
Equate is a brand of health and personal care products sold by Walmart. The brand includes a variety of items, such as over-the-counter medication, health and beauty items, and consumables.
Overview
The Equate brand was introduced by Walmart in 1994 as a way to compete with other major brands in the health and personal care market. The brand offers a wide range of products, including over-the-counter medication, vitamin supplements, beauty products, and personal care items.
Products
Equate offers a variety of products in several categories:
Over-the-Counter Medication
Equate's over-the-counter medication includes pain relievers, cold and flu remedies, allergy medication, and more. These products are comparable to name-brand medications in terms of effectiveness and ingredients.
Vitamin Supplements
Equate's line of vitamin supplements includes multivitamins, prenatal vitamins, and specific vitamins such as Vitamin C and Vitamin D. These supplements are designed to support overall health and wellness.
Beauty Products
Equate's beauty products include skincare items, hair care products, and cosmetics. These products are designed to offer high-quality beauty solutions at an affordable price.
Personal Care Items
Equate's personal care items include products for oral care, feminine care, and more. These products are designed to meet a variety of personal care needs.
Reception
Equate has been well-received by consumers for its affordability and quality. The brand is often compared favorably to name-brand products in terms of effectiveness and value.
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Contributors: Prab R. Tumpati, MD