Eclipse (breath freshener)

Eclipse is a brand of breath freshener produced by the Wrigley Company, a subsidiary of Mars, Incorporated. The product is available in various forms, including chewing gum, mints, and breath strips. Eclipse is marketed as a solution for freshening breath and is known for its strong, long-lasting flavor.

History

Eclipse was introduced in the late 1990s as part of Wrigley's effort to expand its product line beyond traditional chewing gum. The brand quickly gained popularity due to its effective breath-freshening properties and innovative product forms.

Product Varieties

Eclipse offers several varieties to cater to different consumer preferences:

• Eclipse Gum: Available in flavors such as peppermint, spearmint, and winterfrost.
• Eclipse Mints: Small, hard mints that come in flavors like peppermint, winterfrost, and polar ice.
• Eclipse Breath Strips: Thin strips that dissolve on the tongue, providing instant breath freshening.

Ingredients

The ingredients in Eclipse products vary depending on the form and flavor. Common ingredients include:

• Sorbitol
• Xylitol
• Maltitol
• Artificial flavors
• Gum base (for chewing gum)
• Aspartame (in some varieties)

Marketing and Advertising

Eclipse has been marketed through various advertising campaigns that emphasize its breath-freshening capabilities. The brand has used slogans such as "Powerful Fresh Breath" and "Fresh Breath in a Flash" to attract consumers.

Health Considerations

Eclipse products are generally considered safe for consumption. However, they contain artificial sweeteners like aspartame and sorbitol, which may cause digestive issues in some individuals if consumed in large quantities.

See Also

• Breath freshener
• Chewing gum
• Mints
• Wrigley Company
• Mars, Incorporated