Click It or Ticket

Click It or Ticket (/klɪk ɪt ɔːr ˈtɪkɪt/) is a high-visibility seat belt enforcement campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies on heavy advertising and the threat of traffic tickets for non-compliance to persuade people to wear seat belts.

Etymology

The phrase "Click It or Ticket" is a rhyming slogan used to convey the message that failure to wear a seat belt, represented by the "click" of the seat belt buckle, will result in a traffic ticket. The campaign was first introduced in North Carolina in 1993.

Related Terms

Seat Belt: A safety device designed to secure the occupant of a vehicle against harmful movement that may result during a collision or a sudden stop.
Traffic Ticket: A notice issued by a law enforcement official to a motorist or other road user, indicating that the user has violated traffic laws.
Road Safety Campaign: A project which uses various media to encourage safer behaviour on the roads.
Law Enforcement: Any system by which some members of society act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society.