Campbell's

American processed food and snack company

The Campbell's logo as of 2021

Campbell Soup Company, also known simply as Campbell's, is an American processed food and snack company. It is headquartered in Camden, New Jersey, and is known for its canned soups and other products. The company was founded in 1869 by Joseph A. Campbell and Abraham Anderson.

History

Founding and Early Years

Portrait of Joseph A. Campbell

The Campbell Soup Company was founded in 1869 by Joseph A. Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer. The company initially produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.

In 1897, John T. Dorrance, a chemist with a degree from MIT, invented condensed soup, which revolutionized the soup industry. This innovation allowed soup to be packaged in smaller cans and sold at a lower price, making it more accessible to the general public.

Expansion and Growth

Joseph Campbell Preserve Co. in Camden, NJ, 1894

The success of condensed soup led to rapid growth for Campbell's. By the early 20th century, the company had expanded its product line and increased its market presence. Campbell's became a household name, known for its iconic red and white label, which was inspired by the colors of the Cornell University football team.

Advertising and Branding

Campbell's bean advert in the Saturday Evening Post, 1921

Campbell's has been known for its innovative advertising campaigns. In the early 20th century, the company used print advertisements in popular magazines such as the Saturday Evening Post and Ladies' Home Journal. These ads often featured the Campbell Kids, a series of child characters that became synonymous with the brand.

Campbell's soup ad in Ladies' Home Journal, 1923

Modern Era

In recent years, Campbell's has expanded its product offerings to include a variety of snacks and beverages. The company has also focused on health and wellness trends, introducing products with reduced sodium and organic ingredients.

Products

Campbell's is best known for its canned soups, which come in a variety of flavors and styles, including chicken noodle, tomato, and cream of mushroom. In addition to soups, Campbell's produces a range of other food products, including broths, sauces, and snacks.

Headquarters

Campbell Soup Company headquarters in Camden, New Jersey

The Campbell Soup Company is headquartered in Camden, New Jersey. The headquarters is a significant landmark in the city and reflects the company's long-standing presence in the area.

Related pages

• List of food companies
• History of soup
• Condensed soup