CalorieMate
CalorieMate is a brand of nutritional energy bars and gel drinks produced by Otsuka Pharmaceutical Co., a major healthcare company based in Japan. The product was first introduced to the Japanese market in 1983, designed to provide a balanced source of energy in a convenient form. CalorieMate has since become popular not only in Japan but also in various other countries, appealing to a wide range of consumers including students, professionals, and athletes who seek a quick, nutritious energy source.
Overview
CalorieMate comes in several forms, including block (bar), can (drink), and jelly. Each form is designed to be easily consumable, providing a balanced mix of carbohydrates, proteins, fats, vitamins, and minerals. The product is often marketed as a meal replacement or a supplement for individuals who do not have time for a traditional meal, providing essential nutrients that might be missed otherwise.
Products
Block
The CalorieMate Block is perhaps the most recognizable form of the product. It is a solid bar that comes in multiple flavors, such as Chocolate, Cheese, Fruit, and Maple. Each block is individually packaged, making it convenient for on-the-go consumption.
Can
The CalorieMate Can is a liquid version of the product, offering a drinkable meal replacement or supplement. It is available in flavors like Vanilla and Cocoa, designed to provide a quick and easy way to consume the necessary nutrients.
Jelly
Introduced more recently, the CalorieMate Jelly offers an alternative texture for consumers. It is a gel-like substance, available in various flavors, that provides the same balanced nutrition as the other forms of CalorieMate.
Nutritional Information
CalorieMate products are formulated to provide a balanced ratio of nutrients. A typical CalorieMate Block contains carbohydrates, protein, and fat in a 5:2:3 ratio, along with 11 different vitamins and 6 minerals. This composition is designed to provide a quick energy boost while also supporting overall health and well-being.
Cultural Impact
CalorieMate has made a significant impact on Japanese culture and has been featured in various media, including television dramas, anime, and movies. Its convenience and nutritional balance have made it a staple for people leading busy lives. Additionally, CalorieMate has been used by climbers, explorers, and even astronauts as a compact, nutritious food source during their expeditions.
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Contributors: Prab R. Tumpati, MD