BTS Meal

BTS Meal

BTS for Dispatch White Day Special, 27 February 2019 01

The BTS Meal was a limited-time meal collaboration between the global fast food chain McDonald's and the South Korean boy band BTS. Launched in May 2021, the meal was part of McDonald's "Famous Orders" campaign and was available in nearly 50 countries around the world. The collaboration was notable for its global reach and the extensive marketing campaign that accompanied it, highlighting the immense popularity of BTS and the power of celebrity endorsements in the fast-food industry.

Overview

The BTS Meal consisted of 10 pieces of McDonald's Chicken McNuggets, medium fries, a medium drink, and two exclusive sauces (Sweet Chili and Cajun) inspired by McDonald's South Korea recipes. The meal's packaging was also unique, featuring purple elements, a color closely associated with BTS and their fanbase, known as the "ARMY".

Release and Reception

The release of the BTS Meal was met with significant fanfare, with reports of long queues at McDonald's outlets and a surge in online orders. The collaboration was also a marketing success, generating extensive media coverage and social media buzz. It showcased the power of combining popular culture and fast food marketing, reaching millions of fans worldwide and introducing McDonald's to potential new customers through the appeal of BTS.

Impact

The BTS Meal had a notable impact on McDonald's sales, contributing to a reported increase in the company's global sales during the quarter of its release. The collaboration also set a precedent for future celebrity and brand partnerships, demonstrating the potential for significant mutual benefits.

The meal's success underscored the importance of innovative marketing strategies in the fast-food industry and the role of celebrity endorsements in reaching younger demographics. Additionally, it highlighted the global influence of K-pop and its potential for cross-industry collaborations.

See Also

• McDonald's
• BTS
• Celebrity endorsements
• Fast food promotions

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