AdvoCare

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AdvoCare

AdvoCare logo

AdvoCare is an American dietary supplement company that was founded in 1993. The company is known for its range of nutritional, weight-management, and sports performance products. AdvoCare operates as a multi-level marketing company, which means its products are sold by independent distributors.

History

AdvoCare was founded by Charles E. Ragus in 1993. The company is headquartered in Plano, Texas. Over the years, AdvoCare has grown to become a well-known brand in the health and wellness industry, particularly among athletes and fitness enthusiasts.

Products

AdvoCare offers a variety of products that are categorized into several lines:

  • Trim: This line focuses on weight management and includes meal replacement shakes, energy drinks, and appetite suppressants.
  • Active: Products in this line are designed to enhance energy and physical performance.
  • Well: This line includes products aimed at overall wellness, such as vitamins and herbal supplements.
  • Performance Elite: These products are targeted at athletes and include pre-workout and recovery supplements.

Business Model

AdvoCare operates using a multi-level marketing (MLM) model. This means that independent distributors sell AdvoCare products directly to consumers and can earn commissions based on their sales and the sales of their recruited team members.

Sponsorships and Partnerships

AdvoCare has been involved in various sponsorships, particularly in the sports industry. The company has sponsored NASCAR events and teams, as well as individual athletes in different sports.

AdvoCare-sponsored NASCAR vehicle

Controversies

AdvoCare has faced scrutiny and legal challenges related to its business practices. In 2019, the company agreed to pay $150 million to settle charges by the Federal Trade Commission (FTC) that it operated as an illegal pyramid scheme.

Related pages

Gallery

  • AdvoCare logo

  • AdvoCare-sponsored NASCAR vehicle

AdvoCare

  • AdvoCare logo

  • Trevor Bayne's NASCAR Nationwide car at Road America 2014

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Contributors: Prab R. Tumpati, MD