Giri choco

Giri Choco

Giri choco chocolates

Giri choco (義理チョコ) is a Japanese term that translates to "obligation chocolate." It refers to the practice of giving chocolates to male colleagues, bosses, and acquaintances on Valentine's Day as a gesture of appreciation and social obligation, rather than romantic interest. This custom is a significant part of Japanese Valentine's Day culture, which differs from Western traditions.

Origins and Cultural Significance

The tradition of giri choco began in the 1950s when Japanese confectionery companies started promoting Valentine's Day as a day for women to express their feelings by giving chocolates to men. Over time, this evolved into a broader practice where women give chocolates not only to romantic partners but also to male coworkers and friends as a form of social courtesy.

The concept of "giri" in Japanese culture is deeply rooted in the idea of social obligation and duty. It reflects the importance of maintaining harmonious relationships and showing appreciation for others in a formalized manner. Giri choco is distinct from "honmei choco" (本命チョコ), which is given to someone with whom the giver has romantic feelings.

Types of Giri Choco

Giri choco is typically inexpensive and mass-produced, as it is often given to multiple recipients. The chocolates are usually packaged in simple, non-romantic wrapping to distinguish them from honmei choco. Some common types of giri choco include:

• Pre-packaged chocolates: These are often sold in bulk and are easy to distribute among colleagues.
• Branded chocolates: Popular brands may offer special giri choco packages during the Valentine's season.

Valentine's Day in Japan

Valentine's Day Tirol-Choco

In Japan, Valentine's Day is primarily a day for women to give chocolates to men. This is in contrast to Western traditions where both men and women exchange gifts. The day is marked by a flurry of chocolate sales, with stores offering a wide variety of options to cater to both giri choco and honmei choco needs.

White Day

White Day gifts

One month after Valentine's Day, on March 14th, Japan celebrates White Day. This is the day when men reciprocate the gesture by giving gifts, often sweets or chocolates, to the women who gave them chocolates on Valentine's Day. The gifts given on White Day are typically more elaborate and expensive, reflecting the social expectation of returning the favor with added value.

Criticism and Changing Trends

In recent years, the practice of giri choco has faced criticism for perpetuating gender roles and creating unnecessary social pressure. Some companies have even banned the practice to reduce the burden on female employees. Additionally, there is a growing trend towards "tomo choco" (友チョコ), where chocolates are exchanged among friends regardless of gender, and "jibun choco" (自分チョコ), where individuals buy chocolates for themselves.

Related Pages

• Valentine's Day
• White Day
• Honmei choco
• Japanese culture