Maltesers

A popular chocolate confectionery product

Maltesers are a confectionery product manufactured by Mars, Incorporated. They consist of a spheroid malted milk centre surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags, larger cardboard boxes, and tubes, and are also available in various sizes.

History

Maltesers were first created in 1937 by the American company Mars, Incorporated. The product was initially aimed at women who wanted to enjoy chocolate without feeling guilty about the calories. The original advertising slogan was "The chocolates with the less fattening centre".

Composition

The core of a Malteser is made from a malted milk mixture, which gives it a light and airy texture. This centre is then coated in a layer of milk chocolate. The combination of the crunchy centre and the smooth chocolate coating is a key characteristic of Maltesers.

Production

Maltesers are produced in various locations around the world, including the United Kingdom and Australia. The production process involves creating the malted milk centre, which is then enrobed in chocolate. The final product is polished to give it a shiny appearance.

Varieties

Over the years, several varieties of Maltesers have been introduced, including:

• White Maltesers: Featuring a white chocolate coating instead of the traditional milk chocolate.
• Maltesers Teasers: A bar form of Maltesers, with pieces of the malted milk centre mixed into a chocolate bar.
• Maltesers Buttons: Flat, button-shaped chocolates with pieces of the malted centre.

Marketing

Maltesers have been marketed with various slogans over the years, including "The lighter way to enjoy chocolate". The brand has also been involved in various promotional campaigns and partnerships.

Cultural Impact

Maltesers are a popular snack in many countries and are often used in baking and desserts. They are sometimes crushed and used as a topping for cakes and ice cream.

Related pages

• Mars, Incorporated
• Chocolate
• Confectionery