Maltesers

Maltesers

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A small packet of Maltesers

Maltesers are a popular confectionery product manufactured by Mars, Incorporated. They consist of a spherical malted milk center surrounded by a layer of milk chocolate. Maltesers are known for their light texture and distinctive taste, making them a favorite treat in many countries.

History

Maltesers were first introduced in the United Kingdom in 1937 by the American company Mars, Incorporated. The product was originally aimed at women as a low-calorie chocolate treat. Over the years, Maltesers have become a staple in the confectionery market, expanding their reach to various international markets.

Composition

The core of a Malteser is made from a malted milk center, which gives it a crunchy texture. This center is then coated with a layer of milk chocolate. The combination of the light, airy center and the smooth chocolate coating is what gives Maltesers their unique taste and texture.

A pile of Maltesers, with one split open to show the malted milk center

Variants

Over the years, several variants of Maltesers have been introduced to cater to different tastes and preferences. These include:

• White Maltesers: A variant where the milk chocolate coating is replaced with white chocolate.
• Dark Maltesers: Featuring a dark chocolate coating instead of the traditional milk chocolate.
• Maltesers Teasers: A bar form of Maltesers, incorporating the malted milk pieces within a chocolate bar.

Marketing

Maltesers have been marketed with the slogan "The lighter way to enjoy chocolate," emphasizing their light and airy texture. The brand has used various advertising campaigns over the years to maintain its popularity and appeal to a broad audience.

Related pages

• Mars, Incorporated
• Confectionery
• Chocolate
• Malted milk