Snyder's-Lance
Overview[edit]
Snyder's-Lance, Inc. was an American snack food company headquartered in Charlotte, North Carolina. It was formed in 2010 from the merger of Snyder's of Hanover and Lance, Inc., two well-established companies in the snack food industry. Snyder's-Lance was known for its wide range of snack products, including pretzels, chips, and sandwich crackers.
History[edit]
The origins of Snyder's-Lance can be traced back to the early 20th century. Snyder's of Hanover was founded in 1909 in Hanover, Pennsylvania, and it became famous for its pretzels. Lance, Inc. was established in 1913 in Charlotte, North Carolina, and it gained popularity with its sandwich crackers.
In 2010, the two companies merged to form Snyder's-Lance, combining their strengths and expanding their product offerings. This merger allowed the company to become a significant player in the snack food market.
Products[edit]
Snyder's-Lance offered a diverse range of snack products under various brand names. Some of the most popular brands included:
- Snyder's of Hanover: Known for its pretzels, including traditional, flavored, and gluten-free varieties.
- Lance: Famous for its sandwich crackers, including peanut butter and cheese varieties.
- Cape Cod: Known for its kettle-cooked potato chips.
- Kettle Brand: Offers a variety of potato chips with unique flavors.
- Pop Secret: A brand of microwave popcorn.
Acquisition by Campbell Soup Company[edit]
In 2018, Snyder's-Lance was acquired by the Campbell Soup Company for approximately $4.9 billion. This acquisition was part of Campbell's strategy to expand its snack food portfolio and increase its presence in the growing snack food market.
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