Pop Secret
American brand of popcorn
Pop Secret is a brand of popcorn that is widely recognized in the United States. It is known for its variety of flavors and convenient microwaveable packaging. The brand was introduced in 1984 and has since become a staple in American households.
History
Pop Secret was originally introduced by General Mills in 1984. The brand quickly gained popularity due to its high-quality popcorn and innovative packaging that made it easy to prepare in a microwave. In 2008, the brand was acquired by Diamond Foods, a company known for its snack products. Under Diamond Foods, Pop Secret continued to expand its product line and market presence.
In 2016, Snyder's-Lance, a company specializing in snack foods, acquired Diamond Foods, and with it, the Pop Secret brand. This acquisition allowed Snyder's-Lance to broaden its portfolio of snack offerings. In 2018, Campbell Soup Company acquired Snyder's-Lance, bringing Pop Secret under its umbrella of brands.
Products
Pop Secret offers a wide range of popcorn products, including:
- Microwave Popcorn: Available in various flavors such as Butter, Homestyle, Kettle Corn, and Movie Theater Butter.
- Ready-to-Eat Popcorn: Pre-popped and packaged for convenience, available in flavors like Sea Salt and White Cheddar.
- Popcorn Kernels: For those who prefer to pop their own popcorn on the stove or in a popcorn maker.
The brand is known for its commitment to quality and flavor, using non-GMO corn and offering options that cater to different taste preferences.
Marketing
Pop Secret has employed various marketing strategies over the years to maintain its position in the competitive snack food market. The brand has utilized television commercials, online advertising, and social media campaigns to reach a broad audience. Pop Secret often emphasizes the quality and taste of its popcorn, as well as the convenience of its microwaveable products.
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