Toucan Sam

Toucan Sam

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Toucan Sam, the mascot for Froot Loops

Toucan Sam is the mascot of Kellogg's breakfast cereal Froot Loops. He is a cartoon toucan who has been used in advertising for the cereal since 1963. Toucan Sam is known for his colorful beak and his catchphrase, "Follow your nose! It always knows!"

History

Toucan Sam was created by advertising agency Leo Burnett Worldwide in 1963. The character was designed to appeal to children and to promote the fruity flavors of Froot Loops. Originally, Toucan Sam was voiced by Mel Blanc, who gave the character a distinctive voice with a slight British accent. Over the years, the character's voice and appearance have evolved, but he has remained a central figure in Froot Loops advertising.

Character Design

Toucan Sam is depicted as a colorful toucan with a large, striped beak. The colors of his beak represent the different flavors of Froot Loops cereal. His design has been updated several times to keep the character fresh and appealing to new generations of children. Despite these changes, his basic appearance and personality have remained consistent.

Advertising Campaigns

Toucan Sam has been featured in numerous television commercials, print ads, and promotional materials for Froot Loops. His commercials often involve him leading children on adventures to find Froot Loops, guided by the scent of the cereal. The character's catchphrase, "Follow your nose! It always knows!" emphasizes the fruity aroma of the cereal.

Cultural Impact

Toucan Sam has become an iconic figure in breakfast cereal advertising. He is recognized by children and adults alike and has been a staple of Kellogg's marketing strategy for decades. The character's popularity has led to his appearance in various forms of merchandise, including toys, clothing, and video games.

Related Pages

• Kellogg's
• Froot Loops
• Breakfast cereal
• Advertising mascot