Weight Wins

Weight Wins

Type of business	Private
Type of site
Available in
Traded as
Founded	London, UK
Dissolved
Predecessor(s)
Successor(s)
Headquarters

Weight Wins is a UK weight loss business which has developed and commercialised the concept of personal contracts for weight loss. The company has attracted attention from UK and international media for its 'Pounds for Pounds' weight loss programme and for operating the first trial by the UK's National Health Service (NHS) of a weight loss incentive programme.<ref name="news1">

Goddard, Sophie. Getting paid to diet. REALLY?(link). {{{website}}}.

</ref><ref name="news2">

Hollis, Liz. A pound for a pound(link). {{{website}}}.

</ref><ref name="news3">

Beckford, Martin,

 'Bribing' obese to lose weight does work, say academics Full text, 
 Telegraph UK, 
  
 2011-04-28, 
 London,

</ref><ref name="news4">

Laurance, Jeremy,

 'Pounds for pounds' scheme helps obese people shed stones Full text, 
 The Independent UK, 
  
 2010-06-07, 
 London,

</ref><ref name="news5">

Jaimeson, Alastair,

 Overweight could earn £1,750 from slimming Full text, 
 Telegraph UK, 
  
 2010-01-13, 
 London,

</ref><ref name="news6">

Willey, Jo. NHS to offer fat people £425 to shed the pounds(link). {{{website}}}.

</ref> The diet rewards sector addresses the specific problem of overweight and obesity. As with many commercial diet plans, there is no good evidence it is helpful or cost-effective.<ref name="AnnIntMed.142.56"> Tsai, AG,

 Systematic review: An evaluation of major commercial weight loss programs in the United States, 
 Annals of Internal Medicine, 
 
 Vol. 142(Issue: 1),
 pp. 56–66,
 DOI: 10.7326/0003-4819-142-1-200501040-00012,
 PMID: 15630109,

</ref>

History

Weight Wins' was first devised in 2007 following a UK-wide consumer survey. The initial scheme was developed and trialled as the 'Pounds for Pounds' programme over a three-month period from September to December 2007, with a maximum weight loss target of 15 lbs.<ref name="news6"/>

See also

• Obesity in the United Kingdom
• Dieting
• List of diets

External links

• Weight Wins official website

This article is a stub. You can help WikiMD by registering to expand it. Editing is available only to registered and verified users. WikiMD is a comprehensive, free health & wellness encyclopedia.