Mrs. Butterworth's: Difference between revisions

Latest revision as of 16:33, 16 February 2025

Mrs. Butterworth's[edit]

Various bottles of Mrs. Butterworth's syrup.

Mrs. Butterworth's is a brand of syrup and pancake mix owned by Conagra Brands. The syrup is known for its distinctive bottle shape, which resembles the figure of a woman, and has been a staple in American households for decades.

History[edit]

Mrs. Butterworth's was introduced in 1961 by the Pillsbury Company. The brand quickly became popular due to its unique packaging and the rich, buttery flavor of the syrup. The bottle's design was intended to resemble a "grandmotherly" figure, which helped to create a comforting and familiar image for consumers.

Product Line[edit]

The Mrs. Butterworth's brand includes a variety of products, primarily focusing on syrups and pancake mixes. The syrups are available in several flavors, including original, lite, and sugar-free versions. The pancake mixes are designed to complement the syrups, offering a complete breakfast solution.

Cultural Impact[edit]

Mrs. Butterworth's has become an iconic brand in the United States, often associated with family breakfasts and nostalgic memories. The brand's advertising campaigns have featured the talking bottle, which adds a playful and engaging element to its marketing strategy.

Controversy[edit]

In recent years, the brand has faced scrutiny over the design of its bottle, which some critics argue perpetuates racial stereotypes. In response, Conagra Brands announced in 2020 that they would review the brand's packaging and marketing to ensure it aligns with contemporary values.

Related Pages[edit]

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-'''Mrs. Butterworth's''' is a popular brand of [[syrup]] and [[pancake mix]] in the United States, known for its distinctive bottle shape and sweet, rich flavor. The brand is currently owned by [[Conagra Brands]], a packaged foods company based in Chicago, Illinois.
+== Mrs. Butterworth's ==
-== History ==
+[[File:Mrs._Butterworth's_bottles.jpg|thumb|right|Various bottles of Mrs. Butterworth's syrup.]]
-The Mrs. Butterworth's brand was first introduced in 1961 by the [[Glidden Company]], a paint manufacturer that had diversified into food production. The brand was named after Thelma Butterworth, a fictional character created for the product's advertising campaign. The character was portrayed as a friendly, grandmotherly figure who loved making delicious syrup.
+'''Mrs. Butterworth's''' is a brand of [[syrup]] and [[pancake]] mix owned by [[Conagra Brands]]. The syrup is known for its distinctive bottle shape, which resembles the figure of a woman, and has been a staple in American households for decades.
-In 1986, the brand was acquired by [[Pinnacle Foods]], a packaged foods company based in Parsippany, New Jersey. Under Pinnacle's ownership, the brand expanded its product line to include pancake mix and other breakfast foods.
+=== History ===
+Mrs. Butterworth's was introduced in 1961 by the [[Pillsbury Company]]. The brand quickly became popular due to its unique packaging and the rich, buttery flavor of the syrup. The bottle's design was intended to resemble a "grandmotherly" figure, which helped to create a comforting and familiar image for consumers.
-In 2018, Pinnacle Foods was acquired by Conagra Brands, which continues to produce and distribute Mrs. Butterworth's products.
+=== Product Line ===
+The Mrs. Butterworth's brand includes a variety of products, primarily focusing on syrups and pancake mixes. The syrups are available in several flavors, including original, lite, and sugar-free versions. The pancake mixes are designed to complement the syrups, offering a complete breakfast solution.
-== Products ==
+=== Cultural Impact ===
+Mrs. Butterworth's has become an iconic brand in the United States, often associated with family breakfasts and nostalgic memories. The brand's advertising campaigns have featured the talking bottle, which adds a playful and engaging element to its marketing strategy.
-Mrs. Butterworth's is best known for its syrup, which is available in several varieties, including Original, Lite, and Sugar Free. The syrup is packaged in a distinctive plastic bottle shaped like the character Mrs. Butterworth.
+=== Controversy ===
+In recent years, the brand has faced scrutiny over the design of its bottle, which some critics argue perpetuates racial stereotypes. In response, Conagra Brands announced in 2020 that they would review the brand's packaging and marketing to ensure it aligns with contemporary values.
-In addition to syrup, the brand also produces pancake mix, available in Original and Complete varieties. The Complete mix only requires the addition of water, while the Original mix requires eggs and milk as well.
+== Related Pages ==
+* [[Pancake]]
+* [[Syrup]]
+* [[Conagra Brands]]
+* [[Pillsbury Company]]
-== In popular culture ==
+{{Conagra Brands}}
-Mrs. Butterworth's has been featured in numerous television commercials and print advertisements since its introduction. The character of Mrs. Butterworth is often depicted as speaking and moving, with the syrup bottle serving as her body.
-The brand has also been referenced in various forms of media, including television shows, films, and songs, often as a symbol of homey, comforting sweetness.
-== See also ==
-* [[List of syrups]]
-* [[Pancake]]
-* [[Breakfast]]
-[[Category:Food brands]]
+[[Category:Brand name condiments]]
-[[Category:Companies based in Chicago]]
 [[Category:American brands]]
 [[Category:Products introduced in 1961]]
-{{food-stub}}