Sir Grapefellow and Baron von Redberry

Sir Grapefellow and Baron von Redberry are two fictional characters that were used to promote breakfast cereals produced by General Mills in the early 1970s. These characters were part of a marketing strategy to create engaging and memorable mascots for their respective cereals.

Sir Grapefellow

File:Sir Grapefellow cereal box.jpg

Sir Grapefellow cereal box

Sir Grapefellow was the mascot for a grape-flavored oat cereal that included sweet grape-flavored marshmallows. The character was depicted as a World War I-era British pilot, complete with a mustache and a biplane. The cereal was marketed as a fun and adventurous breakfast option for children.

Baron von Redberry

File:Baron von Redberry cereal box.jpg

Baron von Redberry cereal box

Baron von Redberry was the rival of Sir Grapefellow and served as the mascot for a berry-flavored oat cereal that included sweet berry-flavored marshmallows. He was portrayed as a German World War I flying ace, complete with a monocle and a red biplane. The rivalry between Sir Grapefellow and Baron von Redberry was a central theme in the marketing of these cereals.

Marketing and Popularity

The marketing campaigns for Sir Grapefellow and Baron von Redberry were characterized by their playful rivalry, which was depicted in television commercials and on the cereal boxes. The characters' personas and the imaginative world they inhabited were designed to capture the interest of children and encourage them to choose these cereals over others.

Despite their initial popularity, both cereals were eventually discontinued. However, they remain a nostalgic memory for many who grew up during the 1970s.

Related Pages

• General Mills
• Breakfast cereal
• Cereal mascot
• List of breakfast cereals