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[[image:Logo-makeup-for-ever-blanc.jpg|thumb|left]] '''Make Up For Ever''' is a French [[cosmetics]] brand founded in 1984 by [[Dany Sanz]]. The brand is known for its wide range of high-quality makeup products, including foundations, lipsticks, eyeshadows, and professional makeup tools. Make Up For Ever is a subsidiary of the [[LVMH]] (Moët Hennessy Louis Vuitton) group, a world leader in luxury products.
{{Infobox company
| name = Make Up For Ever
| logo = <!-- Logo image file name -->
| type = Subsidiary
| industry = [[Cosmetics]]
| founder = [[Dany Sanz]]
| location_city = [[Paris]]
| location_country = [[France]]
| parent = [[LVMH]]
| website = [https://www.makeupforever.com Official website]
}}
 
'''Make Up For Ever''' is a French [[cosmetics]] brand founded in 1984 by [[Dany Sanz]]. The brand is known for its wide range of [[makeup]] products, including [[foundation]], [[eyeshadow]], [[lipstick]], and [[professional makeup]] tools. Make Up For Ever is a subsidiary of the [[LVMH]] group, a leading luxury goods conglomerate.


== History ==
== History ==
Make Up For Ever was established in [[Paris]], France, by Dany Sanz, a makeup artist and sculptor. Sanz initially created the brand to meet the needs of professional makeup artists who required high-performance products for stage and screen. The brand quickly gained popularity and expanded its product line to cater to everyday consumers as well.
Make Up For Ever was established in [[Paris]], [[France]], by [[Dany Sanz]], a makeup artist and painter. Sanz initially created the brand to meet the needs of professional makeup artists who required high-quality, long-lasting products for [[theater]], [[film]], and [[television]]. The brand quickly gained popularity among professionals and consumers alike, leading to its acquisition by [[LVMH]] in 1999.
 
In 1999, Make Up For Ever was acquired by the LVMH group, which helped the brand to grow its global presence. Today, Make Up For Ever products are available in over 60 countries and are sold in major retail stores, including [[Sephora]].


== Products ==
== Products ==
Make Up For Ever offers a diverse range of makeup products designed for both professional and personal use. Some of the brand's most popular product lines include:
Make Up For Ever offers a diverse range of products designed for both professional and consumer use. The brand is particularly renowned for its [[HD Foundation]], which provides a flawless finish suitable for high-definition [[television]] and [[photography]]. Other popular products include the [[Aqua]] line, known for its waterproof and long-lasting properties, and the [[Artist]] range, which features highly pigmented [[eyeshadows]] and [[lipsticks]].
 
* '''Ultra HD Foundation''': A high-definition foundation that provides a natural, flawless finish. It is available in a wide range of shades to suit various skin tones.
* '''Aqua XL Eye Pencil''': A long-lasting, waterproof eyeliner that comes in a variety of vibrant colors.
* '''Artist Rouge Lipstick''': A highly pigmented lipstick available in both matte and satin finishes.
* '''Step 1 Skin Equalizer''': A range of primers designed to address different skin concerns, such as redness, dullness, and uneven texture.


== Professional Tools ==
== Professional Makeup ==
In addition to makeup products, Make Up For Ever also offers a selection of professional makeup tools, including brushes, sponges, and palettes. These tools are designed to help makeup artists achieve precise and flawless application.
The brand maintains a strong connection to the professional makeup industry, offering specialized products and tools for [[makeup artists]]. Make Up For Ever also operates the [[Make Up For Ever Academy]], which provides training and education for aspiring makeup artists. The academy offers courses in various aspects of makeup artistry, including [[beauty]], [[fashion]], [[special effects]], and [[body painting]].


== Education and Training ==
== Global Presence ==
Make Up For Ever is committed to education and offers various training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides professional makeup courses and workshops in several locations around the world.
Make Up For Ever products are available in over 60 countries worldwide, with flagship stores in major cities such as [[New York City]], [[Tokyo]], and [[London]]. The brand is also sold in leading department stores and through its official website.
 
== Awards and Recognition ==
Make Up For Ever has received numerous awards and accolades for its innovative products and contributions to the beauty industry. The brand is highly regarded by professional makeup artists and beauty enthusiasts alike.


== See Also ==
== See Also ==
* [[LVMH]]
* [[Cosmetics]]
* [[Cosmetics]]
* [[LVMH]]
* [[Makeup]]
* [[Sephora]]
* [[Professional makeup]]
* [[Foundation (cosmetics)]]
* [[Lipstick]]
* [[Eyeshadow]]
* [[Makeup brush]]


== References ==
== References ==
{{Reflist}}
* [https://www.makeupforever.com Official Make Up For Ever website]
* [https://www.lvmh.com/houses/perfumes-cosmetics/make-up-for-ever/ LVMH - Make Up For Ever]


== External Links ==
== External Links ==
{{Official website|https://www.makeupforever.com}}
* [https://www.makeupforever.com Official website]
* [https://www.instagram.com/makeupforeverofficial/ Make Up For Ever on Instagram]


{{Cosmetics companies}}
{{LVMH}}
[[Category:Cosmetics brands]]
[[Category:Cosmetics brands]]
[[Category:French brands]]
[[Category:French brands]]
[[Category:Companies established in 1984]]
[[Category:Companies established in 1984]]
[[Category:LVMH brands]]
[[Category:LVMH brands]]
 
[[Category:Makeup]]
{{cosmetics-stub}}
<gallery>
File:Make Up Forever Logo 2022 updated version.png|Make Up Forever Logo 2022 Updated Version
</gallery>

Latest revision as of 05:17, 3 March 2025

Make Up For Ever







TypeSubsidiary
HeadquartersParis
IndustryCosmetics
Website[Official website Official website]



Make Up For Ever is a French cosmetics brand founded in 1984 by Dany Sanz. The brand is known for its wide range of makeup products, including foundation, eyeshadow, lipstick, and professional makeup tools. Make Up For Ever is a subsidiary of the LVMH group, a leading luxury goods conglomerate.

History[edit]

Make Up For Ever was established in Paris, France, by Dany Sanz, a makeup artist and painter. Sanz initially created the brand to meet the needs of professional makeup artists who required high-quality, long-lasting products for theater, film, and television. The brand quickly gained popularity among professionals and consumers alike, leading to its acquisition by LVMH in 1999.

Products[edit]

Make Up For Ever offers a diverse range of products designed for both professional and consumer use. The brand is particularly renowned for its HD Foundation, which provides a flawless finish suitable for high-definition television and photography. Other popular products include the Aqua line, known for its waterproof and long-lasting properties, and the Artist range, which features highly pigmented eyeshadows and lipsticks.

Professional Makeup[edit]

The brand maintains a strong connection to the professional makeup industry, offering specialized products and tools for makeup artists. Make Up For Ever also operates the Make Up For Ever Academy, which provides training and education for aspiring makeup artists. The academy offers courses in various aspects of makeup artistry, including beauty, fashion, special effects, and body painting.

Global Presence[edit]

Make Up For Ever products are available in over 60 countries worldwide, with flagship stores in major cities such as New York City, Tokyo, and London. The brand is also sold in leading department stores and through its official website.

See Also[edit]

References[edit]

External Links[edit]

Template:Cosmetics companies