Weetabix Limited: Difference between revisions
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== | {{short description|British manufacturer of breakfast cereals}} | ||
{{Use British English|date=October 2023}} | |||
{{Use dmy dates|date=October 2023}} | |||
Weetabix | [[File:Weetabix Food Company logo.png|thumb|right|The logo of Weetabix Food Company]] | ||
'''Weetabix Limited''', also known as the '''Weetabix Food Company''', is a British manufacturer of breakfast cereals and cereal bars. The company is best known for its flagship product, [[Weetabix]], a wheat-based breakfast cereal that is popular in the United Kingdom and many other countries. | |||
==History== | |||
Weetabix Limited was founded in 1932 by Bennison Osborne and Malcolm MacFarlane in [[Burton Latimer]], [[Northamptonshire]], England. The company began as a small operation producing a single product, Weetabix, which quickly gained popularity due to its nutritional value and convenience. | |||
In the following decades, Weetabix expanded its product line to include a variety of cereals and cereal bars. The company also expanded its operations internationally, establishing a presence in markets such as [[Canada]], the [[United States]], and [[Australia]]. | |||
Weetabix Limited | ==Products== | ||
Weetabix Limited produces a range of breakfast cereals and cereal bars. The most well-known product is Weetabix, which is made from whole grain wheat and fortified with vitamins and minerals. Other products include [[Alpen]], a muesli-based cereal, and [[Ready Brek]], a porridge product. | |||
The company also produces a variety of cereal bars, including Alpen bars and Weetabix On The Go breakfast drinks, which are designed for consumers seeking convenient breakfast options. | |||
==Manufacturing and Operations== | |||
The main manufacturing facility for Weetabix is located in Burton Latimer, where the company was originally founded. This facility is responsible for producing the majority of Weetabix products sold in the UK and Europe. | |||
Weetabix also operates a manufacturing plant in [[Cobourg, Ontario]], Canada, which serves the North American market. The company is committed to sustainable practices and sources its wheat from local farmers whenever possible. | |||
Weetabix Limited | ==Ownership== | ||
In 2012, Weetabix Limited was acquired by the Chinese company [[Bright Food]], which purchased a 60% stake in the company. In 2017, the American company [[Post Holdings]] acquired Weetabix from Bright Food, making it part of its portfolio of cereal brands. | |||
== | ==Marketing and Branding== | ||
Weetabix has a strong brand presence in the UK and is known for its memorable advertising campaigns. The company has used slogans such as "Have you had your Weetabix?" to emphasize the nutritional benefits and energy-boosting properties of its products. | |||
==Related pages== | |||
* [[Breakfast cereal]] | * [[Breakfast cereal]] | ||
* [[Whole grain]] | |||
* [[Post Holdings]] | * [[Post Holdings]] | ||
* [[ | * [[Bright Food]] | ||
[[Category:Food manufacturers of the United Kingdom]] | |||
[[Category:Breakfast cereals]] | |||
[[Category:Companies established in 1932]] | |||
Latest revision as of 05:26, 16 February 2025
British manufacturer of breakfast cereals
Weetabix Limited, also known as the Weetabix Food Company, is a British manufacturer of breakfast cereals and cereal bars. The company is best known for its flagship product, Weetabix, a wheat-based breakfast cereal that is popular in the United Kingdom and many other countries.
History[edit]
Weetabix Limited was founded in 1932 by Bennison Osborne and Malcolm MacFarlane in Burton Latimer, Northamptonshire, England. The company began as a small operation producing a single product, Weetabix, which quickly gained popularity due to its nutritional value and convenience.
In the following decades, Weetabix expanded its product line to include a variety of cereals and cereal bars. The company also expanded its operations internationally, establishing a presence in markets such as Canada, the United States, and Australia.
Products[edit]
Weetabix Limited produces a range of breakfast cereals and cereal bars. The most well-known product is Weetabix, which is made from whole grain wheat and fortified with vitamins and minerals. Other products include Alpen, a muesli-based cereal, and Ready Brek, a porridge product.
The company also produces a variety of cereal bars, including Alpen bars and Weetabix On The Go breakfast drinks, which are designed for consumers seeking convenient breakfast options.
Manufacturing and Operations[edit]
The main manufacturing facility for Weetabix is located in Burton Latimer, where the company was originally founded. This facility is responsible for producing the majority of Weetabix products sold in the UK and Europe.
Weetabix also operates a manufacturing plant in Cobourg, Ontario, Canada, which serves the North American market. The company is committed to sustainable practices and sources its wheat from local farmers whenever possible.
Ownership[edit]
In 2012, Weetabix Limited was acquired by the Chinese company Bright Food, which purchased a 60% stake in the company. In 2017, the American company Post Holdings acquired Weetabix from Bright Food, making it part of its portfolio of cereal brands.
Marketing and Branding[edit]
Weetabix has a strong brand presence in the UK and is known for its memorable advertising campaigns. The company has used slogans such as "Have you had your Weetabix?" to emphasize the nutritional benefits and energy-boosting properties of its products.
