Brand name
Brand name
A brand name (pronounced: /ˈbrand ˌnām/) is a name given by the maker to a product or range of products, especially a trademark1(https://www.merriam-webster.com/dictionary/brand%20name).
Etymology
The term "brand name" is derived from the Old English word "brand" meaning "fire" and "name" meaning "a word or phrase that constitutes the distinctive designation of a person or thing". The term was first used in the 19th century to refer to the name given to a product or service by the company that produces or provides it2(https://www.etymonline.com/word/brand).
Related terms
- Trademark: A symbol, word, or words legally registered or established by use as representing a company or product.
- Brand: A type of product manufactured by a particular company under a particular name.
- Brand equity: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
- Brand loyalty: The tendency of some consumers to continue buying the same brand of goods rather than competing brands.
- Brand management: The analysis and planning on how a brand is perceived in the market.
See also
References
External links
- Medical encyclopedia article on Brand name
- Wikipedia's article - Brand name
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