Advertising
Advertising
Advertising (pronunciation: /ˈædvərˌtaɪzɪŋ/) is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
Etymology
The term "advertising" originated from the Latin word advertere, which means "to turn towards".
Definition
Advertising is a marketing strategy that involves paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy.
Types of Advertising
There are several types of advertising, including:
- Print Advertising: This includes newspapers, magazines, brochures, and any other form of print media.
- Broadcast Advertising: This includes television and radio advertisements.
- Outdoor Advertising: This includes billboards, blimps, and any form of advertising found outdoors.
- Digital Advertising: This includes online advertisements, email marketing, and social media advertising.
Related Terms
- Marketing: The overall process of conveying a good or service to customers.
- Promotion: The aspect of marketing that involves delivery of company messaging through various types of media.
- Public Relations: The practice of managing the spread of information between an individual or an organization and the public.
External links
- Medical encyclopedia article on Advertising
- Wikipedia's article - Advertising
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