Wham-O

Wham-O Logo

Wham-O Headquarters

Frisbee

1976 Campaign Flying Disc

Wham-O Inc. is an American toy company known for creating and marketing many popular toys and recreational products since its establishment in 1958. The company's innovative approach to play and recreation has made it a significant name in the toy industry, with several of its products becoming cultural icons.

History

Wham-O was founded by Richard Knerr and Arthur "Spud" Melin in a garage in Pasadena, California. The company's name, "Wham-O," was inspired by the sound made when their first product, a slingshot, hit its target. Wham-O's breakthrough came with the marketing of the Frisbee in 1957, originally called the "Pluto Platter" to capitalize on the growing fascination with UFOs. The Frisbee became immensely popular, laying the foundation for the company's success.

Following the Frisbee, Wham-O introduced the Hula Hoop in 1958, a toy that became a massive craze, selling millions in its first few months. The company continued to innovate, launching products like the Super Ball, the Water Wiggle, and the Slip 'N Slide.

Key Products

• Frisbee: A flying disc that became a staple of outdoor play and spawned sports such as Ultimate and Disc Golf.
• Hula Hoop: A hoop toy that is twirled around the waist, limbs, or neck, which became a worldwide sensation.
• Super Ball: A small, extremely bouncy ball made of Zectron.
• Slip 'N Slide: A long plastic sheet meant to be sprayed with water, creating a slippery surface for sliding.
• Hacky Sack: A small, filled bag kicked into the air as part of a group game, acquired by Wham-O in 1983.

Impact and Legacy

Wham-O's products have not only been a part of childhood for generations, but they have also influenced popular culture and sports. The company has a knack for creating simple, yet engaging products that encourage physical activity and outdoor play. Wham-O has been instrumental in the creation of new sports and activities, such as Frisbee golf and professional Hula Hoop competitions.

Challenges and Controversies

Despite its success, Wham-O has faced challenges, including safety concerns with products like the Water Wiggle, which led to product recalls and redesigns. The company has also navigated through various ownership changes and financial difficulties, impacting its market presence and product innovation.

Current Status

Today, Wham-O continues to market its classic products while also introducing new toys and games to appeal to the next generation of consumers. The company remains committed to its mission of promoting fun, outdoor play, and physical activity.

See Also

• Toy industry
• Recreational sports
• American inventions

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