Web analytics

Basic_Steps_of_Web_Analytics_Process

Clickpath_Analysis

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Overview

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Key Metrics

Some of the key metrics in web analytics include:

• Pageviews: The total number of pages viewed. Repeated views of a single page are counted.
• Visits/Sessions: A visit is a group of interactions that take place on your website within a given time frame.
• Unique Visitors: The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
• Bounce Rate: The percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
• Conversion Rate: The percentage of visitors who take a desired action.

Tools and Software

There are several tools and software available for web analytics, including:

• Google Analytics
• Adobe Analytics
• Piwik
• Clicky
• Webtrends

Applications

Web analytics can be used for various applications, such as:

• Improving website usability
• Enhancing user experience
• Optimizing marketing campaigns
• Conducting market research
• Tracking e-commerce performance

Related Concepts

• Search engine optimization
• Digital marketing
• User experience design
• Conversion rate optimization
• A/B testing

See Also

• Google Analytics
• Adobe Analytics
• Search engine optimization
• Digital marketing
• User experience design
• Conversion rate optimization
• A/B testing

External Links

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