Voortman Cookies

Voortman Cookies is a Canadian company specializing in the production and sale of bakery products, particularly cookies. Founded in 1951 by brothers William and Harry Voortman in Hamilton, Ontario, the company has grown from a small bakery into a well-known brand in the cookie industry. Voortman Cookies has been recognized for its commitment to using real ingredients and for eliminating trans fats from its products ahead of many competitors.

History

The origins of Voortman Cookies trace back to 1951 when the Voortman brothers emigrated from the Netherlands to Canada. They initially started a small bakery that focused on traditional Dutch baked goods. The quality and authenticity of their products quickly garnered a loyal customer base. In the 1960s, the company shifted its focus towards cookies, which led to significant growth and the establishment of the Voortman Cookies brand.

Products

Voortman Cookies offers a wide range of products, including traditional favorites such as Oatmeal Raisin Cookies, Shortbread Cookies, and Windmill Cookies, which are inspired by Dutch speculaas. In addition to these classics, the company has expanded its product line to include sugar-free options and seasonal varieties, catering to a broader audience and dietary preferences.

Innovation and Quality

A key aspect of Voortman Cookies' success has been its commitment to quality and innovation. The company was one of the first in the cookie industry to remove trans fats from all its products, responding to growing health concerns among consumers. Voortman Cookies also prides itself on using real ingredients, such as whole grains and real fruit fillings, to enhance the flavor and nutritional value of its cookies.

Sustainability and Community Engagement

Voortman Cookies is also known for its efforts in sustainability and community engagement. The company has implemented various initiatives to reduce its environmental footprint, including energy conservation measures and waste reduction programs. Additionally, Voortman Cookies actively supports local communities through donations and sponsorships, contributing to various charitable causes and events.

Acquisition

In 2015, Voortman Cookies was acquired by Hostess Brands, a leading company in the snack cake industry. This acquisition has allowed Voortman Cookies to leverage Hostess Brands' extensive distribution network, further expanding its market presence in North America and beyond.

Conclusion

Today, Voortman Cookies continues to thrive as a beloved brand among cookie enthusiasts. With a rich history, a commitment to quality and innovation, and a focus on sustainability and community engagement, Voortman Cookies remains a key player in the bakery industry.

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  Oatmeal Cookie, March 2020