Vega (company)

Canadian plant-based nutrition company

Vega is a Canadian company that specializes in plant-based nutrition products. Founded in 2001, Vega has become a prominent name in the health and wellness industry, offering a range of products that cater to those seeking plant-based alternatives to traditional nutrition supplements.

History

Vega was founded by Brendan Brazier, a former professional triathlete, who was inspired to create a line of plant-based nutritional products after experiencing the benefits of a plant-based diet on his athletic performance. The company was established with the mission to provide clean, plant-based nutrition to support a healthy and active lifestyle.

Products

Vega offers a variety of products, including protein powders, nutritional shakes, and snack bars. These products are designed to provide essential nutrients from plant-based sources, making them suitable for vegans and those with dietary restrictions.

Protein Powders

Vega protein powders

Vega's protein powders are among their most popular products. They are made from a blend of plant-based proteins, such as pea, hemp, and pumpkin seed protein. These powders are designed to support muscle recovery and growth, and they come in various flavors to suit different taste preferences.

Nutritional Shakes

Vega's nutritional shakes are formulated to provide a balanced meal replacement option. They contain a mix of proteins, carbohydrates, and fats, along with vitamins and minerals, to support overall health and wellness. These shakes are convenient for those with busy lifestyles who need a quick and nutritious meal option.

Snack Bars

Vega also offers a range of snack bars that are made with whole food ingredients. These bars are designed to provide a healthy snack option that is both satisfying and nutritious. They are available in various flavors and are free from artificial ingredients.

Sustainability and Ethics

Vega is committed to sustainability and ethical practices. The company sources its ingredients from sustainable sources and ensures that its products are free from GMOs, artificial flavors, and preservatives. Vega also focuses on reducing its environmental impact by using recyclable packaging and supporting initiatives that promote environmental conservation.

Acquisition

In 2015, Vega was acquired by WhiteWave Foods, a company known for its focus on plant-based and organic food products. This acquisition allowed Vega to expand its reach and continue its mission of providing plant-based nutrition to a wider audience.

Related pages

• Plant-based diet
• Veganism
• Nutritional supplement
• Protein (nutrient)

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