Tastecard

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A dining discount card in the United Kingdom



The Tastecard logo

Tastecard is a dining discount card available in the United Kingdom that offers its members discounts at participating restaurants. It is one of the largest dining clubs in the UK, providing significant savings on meals at a wide range of eateries.

Overview

Tastecard was launched in 2006 and has since grown to include thousands of participating restaurants across the UK. The card offers members discounts, typically 50% off the total food bill or 2-for-1 meals at participating venues. The card is designed to encourage diners to explore new restaurants and enjoy dining out more frequently.

Membership

Membership to Tastecard is available through an annual subscription. Members receive a physical card or can use a digital version via the Tastecard app. The app provides additional features such as restaurant search, booking capabilities, and access to exclusive offers.

Participating Restaurants

Tastecard partners with a wide variety of restaurants, ranging from independent eateries to well-known chains. Some of the popular chains that have participated include PizzaExpress, Zizzi, and Prezzo. The card is accepted at over 6,000 restaurants, providing members with a broad selection of dining options.

Usage

To use the Tastecard, members typically need to book a table in advance and mention that they will be using the card. The discount is then applied to the bill at the end of the meal. Some restrictions may apply, such as limited availability on weekends or during special events.

Benefits

The primary benefit of the Tastecard is the potential for significant savings on dining out. Members can save money while enjoying meals at a variety of restaurants. The card also encourages members to try new dining experiences and explore different cuisines.

Criticism and Limitations

While Tastecard offers substantial savings, there are some limitations. Not all restaurants participate, and some may have restrictions on when the card can be used. Additionally, the discount typically applies only to food, not drinks or other charges.

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Contributors: Prab R. Tumpati, MD