Tango (drink)

A popular carbonated soft drink

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A bottle of Tango orange drink

Tango is a brand of carbonated soft drinks primarily sold in the United Kingdom. It is known for its distinctive fruit flavors and vibrant marketing campaigns. The drink was first launched in the 1950s and has since become a staple in the British soft drink market.

History

Tango was introduced in the 1950s by Beecham Group, a British pharmaceutical company that later became part of GlaxoSmithKline. The brand gained popularity in the 1990s with its memorable advertising campaigns, including the famous "You know when you've been Tango'd" slogan.

Flavors

Tango is available in a variety of fruit flavors, with the most popular being orange. Other flavors include apple, cherry, and tropical. The brand has also experimented with limited edition flavors over the years.

Marketing

Tango's marketing has been characterized by its bold and humorous approach. The "You know when you've been Tango'd" campaign featured a series of television advertisements that became iconic in British pop culture. These ads often involved a person being slapped or otherwise surprised by an orange-clad character, symbolizing the intense flavor of the drink.

Production

Tango is produced by Britvic, a leading soft drink manufacturer in the UK. The drink is available in various packaging options, including cans, bottles, and multipacks.

Cultural Impact

Tango has had a significant impact on British culture, particularly in the realm of advertising. The brand's campaigns have been studied in marketing courses and are often cited as examples of effective advertising strategies.

Related pages

• Carbonated soft drink
• Britvic
• GlaxoSmithKline
• Advertising campaigns

Tango (drink)

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  Tango drink