Tab Clear

Introduction

Tab Clear is a variant of Tab, a diet cola produced by The Coca-Cola Company, which was popular during the 1960s and 1970s. Tab Clear was introduced in the United States in December 1992 as a response to the introduction of PepsiCo's Crystal Pepsi.

History

Tab Clear was part of the clear cola movement during the early 1990s. The trend was sparked by PepsiCo's release of Crystal Pepsi, a clear, caffeine-free alternative to traditional colas. In response, The Coca-Cola Company launched Tab Clear in select markets in December 1992.

Product Description

Tab Clear was a clear, caffeine-free, low-calorie, sugar-free beverage. It was marketed as a healthier alternative to traditional colas, with the clear color symbolizing purity and simplicity. The taste of Tab Clear was similar to the original Tab, but without the caramel color.

Marketing and Reception

The marketing strategy for Tab Clear was unique. The Coca-Cola Company positioned it as a diet drink, in contrast to Crystal Pepsi, which was marketed as a regular cola. This strategy was intended to confuse consumers and create a negative association between clear colas and diet drinks.

Despite the innovative marketing strategy, Tab Clear did not achieve significant market success. It was discontinued in 1994, just two years after its introduction. The failure of Tab Clear and Crystal Pepsi led to the end of the clear cola trend.

Legacy

Although Tab Clear was not a commercial success, it is remembered as a notable example of the clear cola trend of the early 1990s. It is also remembered for its unique marketing strategy, which is often cited as a case study in business and marketing courses.

See Also

• Tab (drink)
• Crystal Pepsi
• Coca-Cola Company
• PepsiCo

External Links

• Coca-Cola Company Official Website
• PepsiCo Official Website