Stuck: How Vaccine Rumors Start and Why They Don't Go Away

Book on vaccine rumors by Heidi J. Larson

Stuck: How Vaccine Rumors Start and Why They Don't Go Away is a book by Heidi J. Larson, published in 2020. The book explores the origins and persistence of vaccine rumors and misinformation, examining how these narratives spread and why they continue to influence public perception and behavior regarding vaccination.

Overview

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Cover of the book "Stuck: How Vaccine Rumors Start and Why They Don't Go Away"

The book delves into the complex social, cultural, and psychological factors that contribute to the spread of vaccine rumors. Larson, an expert in anthropology and public health, draws on her extensive research and experience to provide insights into the dynamics of vaccine hesitancy and the challenges faced by public health officials in combating misinformation.

Content

Origins of Vaccine Rumors

Larson traces the history of vaccine rumors, highlighting how they have evolved over time. She discusses the role of historical events, such as the smallpox vaccination campaigns, in shaping public attitudes towards vaccines. The book examines how rumors often arise from genuine concerns and fears, which are then amplified by social and cultural contexts.

The Role of Social Media

In the digital age, social media platforms have become a significant vector for the spread of vaccine misinformation. Larson analyzes how these platforms facilitate the rapid dissemination of rumors and how algorithms can exacerbate the problem by creating echo chambers. She also discusses the challenges of regulating misinformation without infringing on freedom of speech.

Psychological and Cultural Factors

Larson explores the psychological underpinnings of vaccine hesitancy, including cognitive biases and emotional responses. She also considers cultural factors, such as trust in authorities and the influence of community leaders, which can significantly impact vaccine acceptance.

Strategies for Addressing Vaccine Hesitancy

The book offers strategies for addressing vaccine hesitancy, emphasizing the importance of building trust and engaging with communities. Larson advocates for a more empathetic approach to public health communication, one that acknowledges and addresses the concerns of vaccine-hesitant individuals.

Impact

"Stuck" has been influential in shaping the discourse around vaccine hesitancy and misinformation. It has been used as a resource by public health professionals, policymakers, and educators to better understand and address the challenges of vaccine communication.

Related pages

• Vaccine hesitancy
• Misinformation
• Public health
• Heidi J. Larson