Sourz

Sourz

Type	Liqueur
Manufacturer	Beam Suntory
Distributor
Country of origin	United Kingdom
Region of origin
Introduced	1999
Discontinued
Alcohol by volume	15%
Proof (US)	30
Colour

Sourz is a brand of liqueur owned by Beam Suntory. It is known for its sweet and sour flavor profile and is often used in cocktails or consumed as a shot. Sourz is available in a variety of fruit flavors, including apple, cherry, raspberry, tropical, and rainbow ice.

History

Sourz was first introduced in the United Kingdom in 1999. Since its launch, it has gained popularity for its distinctive taste and versatility in mixed drinks. The brand has expanded its flavor offerings over the years to cater to a wide range of consumer preferences.

Flavors

Sourz offers a diverse range of flavors, each designed to provide a unique taste experience. Some of the popular flavors include:

• Apple - A crisp and tangy flavor with a sweet finish.
• Cherry - A bold and fruity flavor with a sour kick.
• Raspberry - A sweet and tart flavor that is refreshing and vibrant.
• Tropical - A blend of exotic fruits that delivers a taste of the tropics.
• Rainbow Ice - A colorful and fun flavor that combines multiple fruit notes.

Consumption

Sourz is typically consumed as a shot or used as a mixer in various cocktails. Its sweet and sour profile makes it a popular choice for creating vibrant and flavorful drinks. Some popular cocktails featuring Sourz include the Sourz Apple Martini and the Sourz Cherry Bomb.

Marketing

Sourz has been marketed with a focus on its fun and vibrant image, appealing to a younger demographic. The brand often engages in promotional activities and events to connect with its audience and showcase its range of flavors.

See also

• Liqueur
• Cocktail
• Beam Suntory

External links

• [Official Sourz website](https://www.sourz.com)

• Sourz logo.jpg

  Sourz

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  Interior of the New Inn, Wetherby