Shiseido

Japanese multinational personal care company

Shiseido Company, Limited

Type	Public
Traded as	TWSE: 4911
Key people	Masahiko Uotani (President and CEO)
Industry	Cosmetics, Personal care
Products	Skin care, Makeup, Fragrance, Hair care
Revenue	¥1.094 trillion (2020)
Operating income	¥14.6 billion (2020)
Net income	¥11.5 billion (2020)
Assets	¥1.2 trillion (2020)
Equity	¥500 billion (2020)
Employees	46,000 (2020)
Website	[www.shiseido.com Official website]

Shiseido Company, Limited ( , Kabushiki-gaisha Shiseidō) is a Japanese multinational personal care company, that is a major player in the cosmetics and beauty industry. Founded in 1872 by Arinobu Fukuhara, Shiseido is one of the oldest cosmetic companies in the world and the largest in Japan. The company is headquartered in Tokyo, Japan.

History

Shiseido was established in 1872 as Japan's first Western-style pharmacy in the Ginza district of Tokyo. The founder, Arinobu Fukuhara, was a former head pharmacist in the Imperial Japanese Navy. The name "Shiseido" means "praise the virtues of the earth which nurtures new life and brings forth significant values."

In 1917, Shiseido introduced its first cosmetic product, the Eudermine lotion, which remains a popular product today. The company expanded its product line to include skin care, makeup, fragrance, and hair care products.

Products and Brands

Shiseido offers a wide range of products under various brands, including:

• Shiseido - The flagship brand offering premium skin care, makeup, and fragrance products.
• Clé de Peau Beauté - A luxury brand known for high-end skin care and makeup.
• NARS Cosmetics - A makeup brand known for its bold colors and innovative products.
• bareMinerals - A brand specializing in mineral-based makeup and skin care.
• Anessa - A brand focused on sun care products.
• Za Cosmetics - A brand targeting younger consumers with affordable skin care and makeup.

Global Presence

Shiseido operates in over 120 countries and regions worldwide. The company has a strong presence in Asia, Europe, and North America. It has also established research and development centers in Japan, China, and the United States to innovate and develop new products.

Corporate Social Responsibility

Shiseido is committed to corporate social responsibility (CSR) and sustainability. The company has implemented various initiatives to reduce its environmental impact, promote diversity and inclusion, and support community development.

See also

• List of cosmetics companies
• Personal care
• Skin care
• Makeup
• Fragrance
• Hair care

External links

• Official website

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