Qualitative research
Qualitative Research
Qualitative research (/kwɒlɪˈteɪtɪv rɪˈsɜːrtʃ/) is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.
Etymology
The term "qualitative research" is derived from the quality-focused aspect of this type of research. The word "qualitative" comes from the Latin "qualitas," meaning "quality" or "character."
Definition
Qualitative research aims to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples.
Methodology
In the social sciences, qualitative research is a broad methodological approach that encompasses many research methods. The aim of qualitative research may vary with the disciplinary background, such as psychology, anthropology, social work, and sociology. Methods include ethnography, grounded theory, phenomenology, and case study.
Related Terms
- Quantitative research: This is the counterpart to qualitative research, focusing on numerical data and statistics.
- Mixed methods research: This approach combines elements of both qualitative and quantitative research.
- Grounded theory: This is a research method often used in qualitative research.
- Ethnography: This is a type of qualitative research focused on the systematic study of people and cultures.
- Phenomenology: This is a philosophical approach to qualitative research, focusing on individual subjective experiences and interpretations of the world.
External links
- Medical encyclopedia article on Qualitative research
- Wikipedia's article - Qualitative research
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