Orbitz (drink)

Orbitz (drink)

A bottle of Orbitz drink

Orbitz was a non-carbonated fruit-flavored beverage, made by the Clearly Canadian Beverage Corporation and introduced in 1997. It is most notable for its inclusion of small edible balls floating in the liquid. These balls were suspended in the liquid due to its unique formulation, which created a visually distinctive appearance.

History

Orbitz was launched in 1997 by the Clearly Canadian Beverage Corporation, a company known for its flavored sparkling waters. The drink was marketed as a "texturally enhanced alternative beverage" and was targeted at a young audience looking for novelty in their drinks.

Composition

The drink was non-carbonated and came in a variety of fruit flavors. The most distinctive feature of Orbitz was the small, gelatinous balls that floated within the liquid. These balls were made from gellan gum, a gelling agent that allowed them to remain suspended in the liquid without sinking or floating to the top.

Flavors

Orbitz was available in several flavors, including:

• Raspberry Citrus
• Blueberry Melon Strawberry
• Pineapple Banana Cherry Coconut
• Vanilla Orange

Each flavor was characterized by its unique combination of fruit essences and the presence of the floating balls, which added a textural element to the drinking experience.

Marketing and Reception

Orbitz was marketed as a futuristic and innovative beverage, with advertisements highlighting its unique appearance and texture. Despite its initial novelty, the drink did not achieve long-term commercial success. Consumers were intrigued by the appearance but often found the texture off-putting.

Discontinuation

Due to poor sales and mixed consumer reception, Orbitz was discontinued in 1998, just a year after its launch. It has since become a nostalgic item for those who remember its brief presence on the market.

Legacy

Orbitz has gained a cult following over the years, with collectors seeking out unopened bottles as memorabilia. It is often remembered for its unique concept and serves as an example of the challenges faced by innovative products in the beverage industry.

Related pages

• Clearly Canadian
• Gellan gum
• Novelty food