Old Chang Kee
Old Chang Kee
Old Chang Kee is a renowned Singaporean snack, food, and beverage chain, best known for its curry puffs and other local delights. Established in 1956, the brand has grown from a small stall in a coffee shop near the former Rex Cinema to a well-loved household name with outlets across Singapore and beyond.
History
Old Chang Kee's origins trace back to a humble stall run by Hainanese immigrant Mr. Han Keen Juan. The stall gained popularity for its delicious curry puffs, which were made using a secret family recipe. In 1986, the business was acquired by Mr. Han's son, Han Keen Juan, who saw the potential to expand the brand. Under his leadership, Old Chang Kee modernized its operations and began expanding its menu and outlets.
Products
Old Chang Kee is famous for its signature curry puffs, which are filled with a spicy curry mixture of chicken, potatoes, and egg. Over the years, the brand has diversified its offerings to include a variety of snacks such as fish balls, chicken wings, and spring rolls. The company also offers a range of beverages to complement its snacks.
Expansion
The success of Old Chang Kee in Singapore led to its expansion into international markets. The brand has established outlets in countries such as Malaysia, Indonesia, and the United Kingdom. Each international outlet adapts its menu to cater to local tastes while maintaining the core offerings that made Old Chang Kee famous.
Business Model
Old Chang Kee operates on a franchise model, allowing it to expand rapidly while maintaining quality control. The company places a strong emphasis on food safety and quality, ensuring that all products meet stringent standards. This commitment to quality has helped Old Chang Kee maintain its reputation as a trusted brand.
Cultural Impact
Old Chang Kee has become an integral part of Singapore's culinary landscape. Its curry puffs are often associated with nostalgia and are a popular choice for locals and tourists alike. The brand's success story is frequently cited as an example of how traditional food businesses can modernize and thrive in a competitive market.
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