NuGrape

A detailed overview of NuGrape, a grape-flavored soft drink

NuGrape advertisement from 1926

NuGrape is a soft drink that is flavored with grape. It was first introduced in the early 20th century and has since become a popular beverage in certain regions of the United States.

History

NuGrape was created in 1906 by the NuGrape Company, which was founded in Atlanta, Georgia. The drink was officially launched in 1921 and quickly gained popularity due to its unique grape flavor and catchy marketing campaigns. The company used various advertising strategies, including colorful posters and jingles, to promote the drink.

In the decades that followed, NuGrape became a staple in soda fountains and corner stores across parts of the southeastern United States. Over time, the brand underwent changes in ownership and distribution but retained a loyal regional following.

Flavor and Ingredients

NuGrape is known for its distinct grape flavor, achieved through a combination of natural and artificial flavorings. The drink is carbonated, giving it a fizzy texture typical of many soft drinks.

Typical ingredients include:

• Carbonated water
• High fructose corn syrup
• Citric acid
• Sodium benzoate (as a preservative)
• Artificial flavors
• Red 40 and Blue 1 (color additives)

Distribution and Availability

Although once distributed widely, NuGrape is now primarily available in select regions of the Southeastern United States, including Georgia, Tennessee, and North Carolina. It can often be found in specialty soda shops and nostalgia-themed markets. Some bottling companies continue to produce NuGrape using traditional methods and glass bottles.

Legacy and Cultural Impact

NuGrape holds a nostalgic place in American soft drink history, especially for those who grew up with the brand during the mid-20th century. Its distinctive taste and vintage marketing materials have made it a collectible favorite among soda enthusiasts. Original NuGrape memorabilia, including bottles, signage, and vending machines, are sought after by collectors.

See Also

• Soft drink
• Grape soda
• Vintage soda brands