Mr Kipling

Mr Kipling

Product type	Subsidiary
Owner	Premier Foods
Produced by
Country	United Kingdom
Introduced	1967
Discontinued
Related brands
Markets	United Kingdom
Previous owners
Registered as a trademark in

Mr Kipling is a brand of cakes, pies, and baked goods marketed by Premier Foods in the United Kingdom. The brand was introduced in 1967 and has become one of the most popular cake brands in the UK.

History

Mr Kipling was launched in 1967 by Rank Hovis McDougall (RHM) with the aim of selling cakes of a higher quality than those available at the time. The brand quickly gained popularity due to its focus on quality and its memorable advertising slogan, "Exceedingly good cakes."

In 2007, Premier Foods acquired RHM, and with it, the Mr Kipling brand. Since then, Premier Foods has continued to expand the range of products under the Mr Kipling name, including seasonal and limited edition varieties.

Products

Mr Kipling offers a wide range of products, including:

• Cherry Bakewells
• French Fancies
• Angel Slices
• Battenbergs
• Mini pies

The brand is known for its individual portion sizes, which are convenient for snacking and lunchboxes.

Marketing

Mr Kipling's marketing has been characterized by its memorable tagline and its focus on quality. The brand has used various advertising campaigns over the years to reinforce its image as a purveyor of high-quality baked goods.

See also

• List of cakes
• Premier Foods
• British cuisine

External links

• [Official Mr Kipling website](https://www.mrkipling.co.uk)

• 

  Mr Kipling French Fancy