Mission statement
Mission Statement
A Mission Statement (pronunciation: /ˈmɪʃən ˈsteɪtmənt/) is a formal summary of the aims and values of a company, organization, or individual. The concept of a mission statement originated in the corporate world but has since been adopted by various types of organizations and individuals.
Etymology
The term "Mission Statement" is derived from the Latin word "missio", meaning "send" or "dispatch", and the Old French word "estat", meaning "state" or "condition". The term was first used in the context of business in the mid-20th century.
Related Terms
- Vision Statement: A future-oriented declaration of the organization's purpose and aspirations.
- Strategic Planning: The process by which an organization defines its strategy and makes decisions on allocating its resources to pursue this strategy.
- Corporate Social Responsibility: A type of international private business self-regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.
- Organizational Culture: The behavior of humans within an organization and the meaning that people attach to those behaviors.
Usage
A mission statement provides a guide to stakeholders about the organization's purpose and primary objectives. It serves as a tool for decision-making, helping to align the organization's actions with its stated mission. The mission statement also communicates the organization's intended direction to the public.
Examples
- "To organize the world's information and make it universally accessible and useful." - Google
- "To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible." - Tesla, Inc.
External links
- Medical encyclopedia article on Mission statement
- Wikipedia's article - Mission statement
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